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Global Character Brand

LINE FRIENDS

CORE BUSINESS

  • Character Goods
    Store Merchandise
    We introduce a wide range of products which are practical and adorable at home, in the office or even outdoors, LINE FRIENS makes every occasion special.
  • Licensing
    Licensing
    LINE FRIENDS works with global partners across multiple industries to produce branded consumer products and expands distribution, reaching out to more customers.
  • Contents
    Content Production
    LINE FRIENDS creates entertainments such as animation movies and games. Reconciling character merchandising and IT, the company is expanding its business to AI and IoT.

ABOUT LINE FRIENDS

  • Mobile characters came out into the world
    LINE FRIENDS were created as sticker characters of mobile messenger “LINE” in 2011. Fun LINE FRIENDS characters with friendly and common look available in daily life beyond its creation background of mobile. It became a global brand beloved in various fields of the world including 5,000 character products, animation, game, café, hotel and theme park.
  • Millennials Love LINE FRIENDS
    We share our brand values and contents with millennials all over the world via global messenger platform LINE and various social media. LINE FRIENDS is winning the hearts of many celebrities and beauty, fashion trendsetters by storm.
  • Global Character Brand
    LINE FRIENDS is a global character brand featuring stores in trend-leading cities such as New York, Tokyo, Shanghai, Hong Kong, Taiwan, Bangkok and Seoul. LINE FRIENDS works with global partners across multiple industries to produce branded consumer products and expands distribution, creating the most perfect, but unexpected, surprising outcome.
  • New experiences provided by LINE FRIENDS
    In 2015, LINE FRIENDS Corporation established to improve its value as a character brand and enhance professionalism of character business. Enjoy lots of pleasure earned through new space, services and products that LINE FRIENDS provides to the world.
LINE CHARACTER

LINE FRIENDS

Introducing representative character of LINE, LINE FRIENDS!

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BT21

UNIVERSTAR BT21, Created by BTS

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