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Global Creative Studio

LINE FRIENDS

ABOUT
LINE FRIENDS

LINE FRIENDS is a global character brand featuring memorable characters which was originally created for use as stickers for the leading mobile messenger application LINE and its 200 million active users worldwide. With ‘BROWN & FRIENDS’ at our heart represented by ‘BROWN’, ‘CHOCO’, ‘CONY’ and 'SALLY' as signature characters, we are continuously creating and introducing new Intellectual Properties (IP) like BT21, ROY6, in addition to Running Man and Usamaru.

CORE BUSINESS

  • Character Goods
    RETAIL
    We introduce a wide range of products which are practical and adorable at home, in the office or even outdoors, LINE FRIENDS makes every occasion special.
  • Licensing
    PARTNERSHIP
    LINE FRIENDS works with global partners across multiple industries to reach more customers by producing branded consumer products and expanding distribution channels.
  • Contents
    CONTENTS
    LINE FRIENDS creates entertainment such as animated movies and games. Reconciling character merchandising and IT, the company is expanding its business to AI and IoT.
  • BROWN & FRIENDS
    BROWN & FRIENDS

    Originally created as stickers for leading mobile messenger application LINE and its 200 million active users, BROWN & FRIENDS has expanded beyond mobile use and developed into a highly successful lifestyle brand.

  • BT21
    BT21

    Created in collaboration with global superstar BTS, BT21 is winning the hearts of millennials worldwide. It is also the first outcome of 'FRIENDS CREATORS' platform, where LINE FRIENDS team up with influential artists to create new characters for IP & content business.

  • ROY6
    ROY6

    LINE FRIENDS collaborated with Chinese idol star Roy Wang to launch ROY6, the second outcome of 'FRIENDS CREATORS'. ROY6 presents a lineup of characters whose appearance, personality, capability and storytelling reflects Roy Wang’s irresistable charms.