- IPX, original character IP 'Doo Hampa! (DOOHAMBBA!) ' Official release... At LINE FRIENDS Square Seongsu, “Doo Hampa! “Minggie House” pop-up will run from October 17 to November 5

- “Even if they're clumsy and sloppy, it's okay if we're together.” “Doo Hampa!” loved by 200,000 followers ... A daily life filled with chemistry and relationships between Hammurabi and Pani that opens up IP business possibilities through communication with fans

- 'Doo! “Mingji House” pop-up: Reflecting introverted trends as a place to charge “home” and expanding online and offline consensus with a product lineup based on fan needs

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[October 17, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) launches a new original character IP “Doo Hampa! (DOOHAMBBA!) ' In commemoration of the release, LINE FRIENDS Square Seongsu called “Doo Hampa! The “Mingie House” pop-up was opened.

“Doo! (DOOHAMBBA!) ' is an original character IP presented by IPX, and since 2023, it has gained over 200,000 followers on social media and has formed a strong fan base with content centered on short and fun stories and emotional reactions. Doo! is a character IP composed of “DOOGI (Doogi),” a loving duck with a timid but heart full of hearts, “HAMMURABI (HAMMURABI),” a multi-blooded hamster that is uncontrollable but cannot be hated, and “BBANI (BBANI),” a broken fixer with a gentle smile.

Doo Hampa revealed on Instagram! The everyday life of expresses a variety of emotions that can be felt in real relationships. It conveys laughter and comfort to the fans by telling the story of a day of laughing and rolling around like that, which would be fine if the three of them were together. Of course, each character has detailed individuality, such as MBTI and taste, Dohampa! The unique sloppy, slow appeal is, “Uh, this is absolutely amazing?” It draws sympathy from fans around the world and is loved by fans around the world.

While new SNS-based character IPs are pouring in, Doo Hampa! has secured competitiveness through flexible communication methods that actively reflect the voices of fans. Requests sent by fans via direct message (DM) were actually commercialized and revealed at the '2025 Seoul Illustration Fair' held last July, and were well received by communicating with over 3,000 fans on site. Since then, emoticons (stamps) have been launched through messenger platforms such as LINE, KakaoTalk, WeChat, and Xiaohongsu, and have penetrated even closer into everyday life.

Doo! Starting with the first official pop-up that will be held at LINE FRIENDS Square Seongsu from today (17th) to November 5th, it will expand offline contacts with fans. This pop-up is Doo Hum! The concept is to spend a blissful day with, and reflects the trend of introverts and contains the message “I'm not lazy, I'm charging.”

The interior of the store is designed so that you can feel the positive slogan “I ♥ HOME” about “home” through cozy artwork and objects such as beds and pillows. You can get a glimpse of the space for introverts in the zip-cocker Manreb, including the main photo zone where the three of them seem to be lying in bed and taking pictures, such as putting a cell phone on the bed, Hammu sleeping while eating a pizza, and reading a book on the sofa, as well as hanging graphics scattered all over the laundry line. Fans also requested the release of this pop-up! It consists of various products such as key rings, plush, cushions, and floor mats.

An IPX official said, “'Doo Hampa! ' “It is a character IP that has gained the sympathy of Gen Z and is growing rapidly by causing laughter with simple, short movements without text or voice, and is gaining great popularity by wittily expressing and communicating everyday life,” he said, “'Dohampa! ' We plan to expand online and offline contact points with fans at home and abroad by communicating with diverse content and products that capture our unique appeal,” he added.