- IPX, K-POP Square Hongdae Store 'Press, Start! 'Enter the MIGHTEZ POP-UP' successfully opened... until October 19

- IP Mighty's, a character gifted with superpowers by ATS members... A pop-up with a 'game' theme that matches each fairy's special stats

- A special space where the eight superpower fairies Mighty and fans meet for the first time, and will gradually expand globally, including Japan, China, and the United States

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[October 13, 2025] To celebrate the release of the character IP “MIGHTTEEZ (MIGHTTEEZ)” created by digital IP entertainment company IPX (formerly LINE FRIENDS) with the major global group ATEEZ (ATEEZ), K-POP SQUARE Hongdae, “Press, Start! Enter the Mighty's pop-up (Press, Start! “Enter the MIGHTEZ POP-UP)” is successfully underway.

This pop-up is the first pop-up store featuring the character IP “MIGHTTEEZ (MIGHTTEEZ),” which reinterprets the individuality and mood of ATS members as IPX's creative, which was released last June. “Mighty's” is a character where ATS members give each fairy a unique superpower one by one, adding a special touch, and symbolizes infinite possibility (Mighty) and ATEZ (TEEZ) identity (TEEZ).

“Press, Start!” which runs from the 11th to the 19th “Enter the Mighty's Pop-Up” will become a new connection point for K-POP fans and visitors to expand the Mighty's worldview into their everyday lives. With a 'game' concept that matches Mighty's special stats, fans can experience the Mighty's worldview as if they were exploring stages in the game. The main photo zone using the camcorder's live broadcast TV, soft-touch statues, and a hand-printed zone with members' own message and autographs were set up to enhance the sense of immersion.

This pop-up is significant in that it is the starting point for the Mighty's IP business, which IPX and ATS will develop together in the long term. Last June, we held a pop-up store to celebrate the release of ATEZ's 12th mini album “GOLDEN HOUR: Part 3” (GOLDEN HOUR: Part 3) at LINE FRIENDS Square Shrine in Japan, the US, and China, and successfully concluded with a meeting between IPX, which has strong K-pop IP business capabilities, and ATS, which has a global fandom. Therefore, the Mighty's pop-up was also highly anticipated by fans because ATS members expressed interest even before it was released. In fact, SAN (SAN) showed her deep affection by appearing wearing a saniyo (saniyo) key ring at the concert and directly referring to her character in communication with fans. Due to the sincerity of ATZ and fans, the pre-reservation for the pop-up visit held in the past 2 days ended in about 5 minutes.

IPX is actively developing a wide range of collaborative projects with K-POP artists based at K-POP Square Hongdae. Starting with the “zeroni (zeroni) Home Party” pop-up with ZEROBASEONE (ZEROBASEONE) in June, the official IP “ZO&FRIENDS (ZO&FRIENDS)”, which contains G-DRAGON's unique imagination and personality, was launched in July, and a new TRUZ (TRUZ) product to celebrate TREASURE (TREASURE)'s comeback in September. Following this, the official collaborative character IP “Dreamiez (Dreamiez)” popup successfully launched with NCT DREAM and demonstrated its capabilities in the K-POP IP business. Starting with this pop-up, Mighty's plans to expand into various projects on the global stage, and IPX plans to create a differentiated IP culture that grows with K-POP fandom through this.

An IPX official said, “This 'press, start! “We hope that fans will have a meaningful experience of communicating with artists in a new way within the original Mighty's worldview through the “Enter the Mighty's Pop-Up,” and “IPX will continue to lead the global IP business for K-POP fandoms at home and abroad, hoping that the special stories Mighty will create will be conveyed to fans around the world with positive energy and joy.”

Meanwhile, 'Press, start! “Enter the Mighty's Pop-Up” will be held simultaneously at K-POP Square Hongdae and Busan Shinsegae Centum City Hyperground, and will continue to meet international fans through pop-ups that will be held sequentially in China, Hong Kong, the US, and Japan in the future.