- IPX, which has successfully created global character IPs such as BT21 and TRUZ, opens a pop-up store to celebrate the release of Ive's second EP album 'IVE SWITCH'... 6 lovely 'minive minini (Minive Minini) 'character IPs unveiled for the first time

- Renovated with a dreamy and mysterious “IVE SWITCH” album concept, a photo zone that looks like the title song “HEYA (HEYA)” is on the M/V scene, and various official Ive IP goods, and continued to be open for fans at home and abroad even before the opening.

- From IPX's creative “Miniv Minnie” plush to cheering cape and photo card key ring, etc... Pop-ups will also open in China, Japan, the US, and Southeast Asia to meet fans around the world

‍

[May 3, 2024] On the 3rd, digital IP entertainment company IPX (formerly LINE FRIENDS) opened a pop-up store at LINE FRIENDS STORE Gangnam to celebrate the release of the second EP album 'IVE SWITCH' along with MZ Wannabe's icon 'IVE (IVE) ', and the open procession of many domestic and international fans continued from the first day.

This pop-up, which will run until the 12th, is based on the theme of Ive's new album “IVE SWITCH,” and has been implemented so that you can enjoy Ive's eight-tone charm even more with a dreamy and mysterious new oriental concept. In particular, what caught the attention of fans in this pop-up was the official character “minive minini (minive minini),” which IPX and Ive created together. “Miniv Minnie,” which was reborn as a creative of IPX, consists of 6 members: Angenie, Dalnini, Nalini, Cellini, Chizni, and Rangnini, and captures the hearts of members who want to always be with DIVE (DIVE), a fandom around the world.

Inside the pop-up, large posters of members exuding mysterious charisma and photo zones that looked like they were in the music video for the title song HEYA (HEYA) were set up all over the store, and it was crowded with fans who wanted to take certified shots. Also, Miniv Minnie, which was directly introduced by Ive members on social media and became a hot topic, was created as a cute product, such as a costume plush, cheering cape, and key ring, which stimulated the desire of many fans to own it, and other Ive photo card sets and acrylic key rings are also very popular.

Fans who visited the pop-up said, “It's a perfect certified photo restaurant with characters, photo zones, and even special random photo cards! Is this a pop-up or a movie set?” , “Miniv Minnie is finally in my hands... how can I not love her when she's so cute?” , “LINE FRIENDS, the character craftsman, did it again! There were responses such as “It's an Ive pop-up... I'm in favor of this combination.”

‍

‍

Ive is a 'complete girl group' that achieved a million seller in the 2nd year of their debut and is loved worldwide as a representative artist of the 4th generation. This time, “IVE SWITCH POP-UP (IVE SWITCH POP-UP)” will open in China as well as in Japan, the US, and Southeast Asia in the future to meet global fans in person.

Meanwhile, following LINE FRIENDS and BT21, which have become global characters, IPX is actively developing the global IP business by expanding its popular IP lineup to the trendiest K-Pop related IPs such as Newgins and (female) kids, and promising domestic IPs such as JOGUMAN (JOGUMAN) and Sealook.