- IPX opened an exclusive pop-up last year at LINE FRIENDS Square Myeongdong as part of the “JOGUMAN (JOGUMAN)” IP global business and expanded its pop-up globally to Taiwan and Japan at the end of the year

- IPX fully develops Jogu Mann's global IP business from July 2023... 200% average annual IP transaction volume ↑ · 300% increase in social followers

- Joguman collaborates with over 100 domestic and international brands with IPX's IP business capabilities... Actively considering entering Southeast Asian markets such as Thailand and Singapore due to great popularity in Greater China

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[October 24, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) will open a “Joguman Bracchio & Woody Hero Pop-Up” at LINE FRIENDS Square Myeongdong starting today (24th) as part of the global business of JOGUMAN (JOGUMAN) IP, and will launch a pop-up store with the concept of everyday heroes.

Since July 2023, IPX has been developing the global IP business of “Joguman” with Joguman Studio, showcasing pop-up spaces, products, and licensing businesses to raise the brand's global awareness. As a result, the average annual IP transaction volume of Joguman increased by more than 200% and continued to grow steeply.

In the meantime, IPX has expanded its IP business base by collaborating with about 100 leading domestic and international companies and brands, including Hyundai Motor Company, NC Dinos, Hong Kong AIRSIDE MALL, and the Chinese milk tea brand Chagee with Jo Guman. She continues to expand her offline contacts with fans by participating in more than 20 major cultural and experiential events, including Cheonggyecheon Light Lantern Festival, China's Pidan Gallery, and Taiwan's Summer Run.

In addition, IPX has expanded its influence by forming a global fan base of more than 400,000 people around the world through the operation of locally tailored social channels such as Joguman Japan X (formerly Twitter) and China's Shaohongshu. Along with IPX's role in the global IP business, the number of followers on Joguman's official social channel increased by approximately 300%, making it a representative IP that the global MZ generation is paying attention to in a short period of time. In particular, “Joguman” has received great acclaim in Greater China and is strengthening its position as a global IP.

IPX is strengthening the IP portfolio of “Joguman” in the direction of diversifying its IP portfolio. The “Joguman Bracchio & Woody Hero Pop-Up”, which will be held until November 9, will continue to meet fans not only domestically but also from Taiwan and Japan from the end of the year.

The main characters in this “Joguman Bracchio & Woody Hero Pop-Up” are the ruthless and cruel herbivorous dinosaur “Braccio” and Braccio's companion dog “Woody.” The concept is that people who are short (STUBBY) and have erratic behavior can become strong heroes for each other without strong strength or special abilities. Braccio and Woody appear as everyday heroes and send warm messages of comfort and support to visitors.

First, the stylish exterior façade in the style of a hero comic book catches the attention of many people in the Myeongdong crowd. Once inside, motion graphics such as cut divisions, speech bubbles, and textures unique to comic books vividly embody the delightful hero world of Braccio and Woody. In addition, a rich product lineup consisting of various experiential elements, such as the Red Riding Hood wearing experience in the photo zone where visitors can become the main character of a manga, a life shot with a Braccio mascot, and a plush cape key ring, and a rug have been prepared.

An IPX official stated, “We are gradually expanding our business area by growing 'Joguman', the favorite character of MZ in Korea into a global IP through IPX's specialized IP business capabilities,” and “We will continue to support the global growth of Joguman IP by demonstrating our IP business expertise, unrivaled creative capabilities, and global online and offline business know-how.”

Meanwhile, JOGUMAN (JOGUMAN) is a character brand created by Joguman Studio as a series that captures the normal and special everyday lives of Braccio and his friends, who have escaped fate and are still living on Earth. IPX plans to expand Jogu's unique brand outreach by expanding collaboration with new global licensees and diversifying target age groups, including plans to enter Southeast Asian markets such as Thailand and Singapore in 2026.