- In addition to BT21, IPX, which has had a successful global character IP business with popular K-pop artists such as New Jeans, (Female) Kids, and Ive, opened a pop-up store to celebrate the release of the 3rd mini album 'You Had Me at HELLO'... Unveiling cute and charming “zeroni (zeroni)” characters that make use of the characteristics of the 9 and 9 color members

- The “Bus Stop” photo zone with a clean background reminiscent of this album is popular, showcased a variety of Zeroni and Zero Bass One IP products, and continued to be an open run by fans at home and abroad even before it opened.

- Popular items from T-shirts and ball caps using the “Zeroni” character created as a creative result of IPX to members' can badges, and poker holder key rings

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[May 31, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) successfully opened a pop-up store with the group 'ZEROBASEONE (ZEROBASEONE) 'to celebrate the release of their third mini-album 'You Had Me at HELLO' at LINE FRIENDS STORE Gangnam on the 31st. As a major group, the open run attracted crowds of fans from home and abroad from the first day of opening, and it became a hot topic of conversation.

This pop-up, which runs until June 9, was decorated with the theme for ZERO BASE ONE's new album 'You Had Me at HELLO', so that members can experience the appeal of extreme freshness and intense sunshine in a variety of ways. In particular, the official character “zeroni (zeroni),” which was created in collaboration between IPX and Zerobase One, was introduced to celebrate the 1st anniversary of the formation, adding a special touch. “Zeroni,” which captures irreplaceable cuteness based on IPX's unrivaled creativity, is composed of Beanini, Uninny, Hanini, Tannini, Linini, Gunini, Gunini, and Unini, and features a “Z” mark engraved on the body, which symbolizes the connection between Zero Base One and the global fandom ZEROSE (ZEROSE).

This pop-up store, which catches the eye with a façade decorated with members with fresh visuals, consists of a “bus stop” concept photo zone with the date Zero Base One was formed, and photo posters, and fans continued to visit endlessly to take certified shots. In addition, the lineup of cute products such as T-shirts and ball caps with Geroni on them not only stimulated the desire to buy, but the Zero Base One can badge and poker holder key ring were also very well received. Various products related to ZERONY and ZERO BASE ONE introduced in this pop-up will also be available at Shinsegae Department Store Centum City until June 16.

Fans who visited the pop-up said, “The concept of this pop-up is to give a glimpse into the mood of ZERO BASE ONE's novelties such as' SOLAR 'and' SUNSHOWER ', and it's perfect for the new album,” and “Geronirani, who looks just like the members... it's so cute, I definitely have to buy this one!” There were responses such as, “It's so nice to see Geroni and feel the members' love for Zeros.”

Zero Base One is a 5th generation icon with a global fandom a year after its debut, and is writing a new history of K-pop groups of all time by becoming a “Million Seller” with 3 consecutive albums, including the first and second mini-albums released last year and 3 mini albums released this year.

Meanwhile, following BT21 and TRUZ, IPX is developing a global IP business by including IPs collaborating with the most trendy K-pop artists such as Bernini (New Jeans) and Miniv Minnie (Ive), as well as promising domestic IPs such as Dinotang, Mo Nam-hee, Joguman, and Sealook.