- IPX signs a partnership with the British character IP “Ketnipz (Catnips)”, which Gen Z around the world is passionate about... Developing a global IP business

- IPX with unrivaled IP business expertise, Ketnipz is expanding its reach into the Asian market with a strong global network and creative and storytelling capabilities... Announcing various partnerships such as licensing, collaboration, and content businesses

- Strengthening the global influence of the IP business through synergy with IPX and Ketnipz, which has gained 10 million followers in Europe and the US

[May 20, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) has signed a partnership with the British character IP “Ketnipz (Catnip)”, which has received full support from 10 million Z generations around the world with unique illustrations, stories that resonate, and positive messages, and is developing IP business in various countries and regions, including exclusive business rights in Korea and China.

Ketnipz is a character IP created by Harry Hambley (Harry Hambley), an artist from Wales, England in 2016. It conveys a warm message containing Ketnipz's unique sensibility, empathy, and comfort, and is gaining explosive popularity mainly in Europe and the Americas. Ketnipz was born around the character “Bean (Bean),” and since then, various characters closely related to Bean, such as “Nana Bean (Nana Bean),” “Catto (Catto),” and “Doggo (Doggo),” have been meeting fans with an expanded worldview. In particular, Ketnipz, which has attracted attention by presenting original stories through social media platforms favored by Gen Z such as Instagram, TikTok, and YouTube, has built a strong fandom by gaining over 10 million followers around the world. Furthermore, it has continued to expand its influence through collaborations with famous global brands such as McDonald's, Instagram, Casetify, and Samsung.

The encounter between IPX, which has built up unrivaled global IP business know-how by creating globally popular characters such as LINE FRIENDS (LINE FRIENDS) and BT21 over the past 10 years, and Ketnipz, who has a unique identity, is drawing attention as an encounter leading the tastes and trends of Gen Z around the world. The partnership is expected to create new opportunities and synergy not only in the Asian market but also in the European and North American markets.

IPX not only exclusively showcases Ketnipz IP in Korea and China, but also plans to fully demonstrate its IP business capabilities to expand Ketnipz's influence across Asia and further strengthen its position as a global IP business leader. IPX supports Ketnipz's entry into the Asian market through a global network through LINE FRIENDS flagship store locations around the world, licensing and collaboration with famous brands, and diversified business development such as content business.

In fact, IPX has successfully developed the global business of promising domestic IPs such as JOGUMAN (JOGUMAN), DINOTAENG (DINOTAENG), and MONAMHEE (MONAMHEE), providing a special IP experience to fans at home and abroad. It is expected that this partnership with Ketnipz will further strengthen its influence in the Western market.

An IPX official stated, “Ketnipz IP is a proven IP with an identity that brings laughter to people and connects with each other through warm messages and storytelling,” and “we expect it to successfully settle in the Asian market with IPX, a leader in the global IP business.” He continued, “Since IPX led the expansion of the global business of promising domestic IPs, the British IP Ketnipz, into the Asian region, we will continue to take the lead in discovering differentiated character IPs and providing new experiences for fans around the world to enjoy together.”