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2025-12-11
Strategic partnership with Castify Expanding the daily IP experience with the character 'ZO&FRIENDS' created by IPX and G-DRAGON
2025-12-09
'ZO&FRIENDS 2nd POP UP' to be released at K-POP Square from the 19th ZO&FRIENDS meets global fans from over 40 countries and regions
2025-12-01
Brown, who has remained close to the launch of the campaign for the 15th anniversary of the birth of BROWN (BROWN), which is loved around the world, conveys her feelings
2025-11-06
The new character IP “SSEBONGRAMA (SSEBONGRAMA),” which has attracted 400,000 global fans, has been released. “Somehow an open pop-up” conveys comfort and empathy
2025-10-24
Along with “JOGUMAN (JOGUMAN),” which appeared, the “Joguman Bracio & Woody Hero Pop-Up” opened in Myeongdong-seo. 400,000 global fans are interested
2025-10-17
New original character IP “Doo Hampa! (DOOHAMBBA!) ' Public 'Doo! 'Mingique House' pop-up opens
2025-10-15
IPX and ATEZ's collaborative character “MIGHTTEEZ (MIGHTTEEZ)”, eight superpower fairies, appeared in K-POP Square Hongdae
2025-09-22
NCT DREAM's official collaborative character IP 'Dreamiez' pop-up opens at K-POP Square Hongdae, the mecca of K-pop fandom around the world
2025-07-30
'ZO&FRIENDS' pop-up reservation with G-DRAGON closes after 3 minutes 'K-POP SQUARE Hongdae Store' draws attention as a mecca for K-culture
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