- ZO&FRIENDS (ZO&FRIENDS), which met IPX and CASETiFY (CASETiFY), unveiled 43 types of tech accessories and launched simultaneously at CaseTIFY online and offline stores around the world, including APAC, US, and EMEA

- IPX and CaseTIFY announce a collaboration on a limited-edition “ZOA (ZOA)” doll keyring and unveil an exclusive product with scarf color and necklace C charm points

- Continued collaboration using IPX-owned IP lineups such as BT21, Minini, and Sebon Rama to expand a new type of daily IP experience

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[December 11, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) has formed a strategic partnership with global tech-lifestyle brand CASETiFY (CASETiFY) and will unveil the “ZO&FRIENDS (JO&FRIENDS) X CaseTIFY Collection” to the world today (11th) as part of the first collaboration. As a result of this collaboration, a limited-edition “ZOA” doll key ring exclusive to CaseTIFY will also be released.

This partnership is a strategic collaboration to create a new type of 'daily IP experience' where fans can naturally own and experience characters in their everyday lives based on the brand competitiveness and global network of both companies.

IPX has been leading the character IP market based on IP lineups that have secured strong fandoms in global markets such as LINE FRIENDS (LINE FRIENDS) and BT21. ZO&FRIENDS, the protagonist of this collaboration, is also a character created by IPX and G-DRAGON together last summer, and after a successful debut, it continues to be popular amidst enthusiastic interest from fans around the world. Castify is a global tech-lifestyle brand that continues to expand the boundaries of self-expression by collaborating with world-class artists and brands such as BTS, Marvel, and Takashi Murakami.

Through this collaboration, the two companies will fully expand IPX's popular IPs, including ZO&FRIENDS, into a product line frequently used in everyday life, such as smartphone cases and tech accessories, and present a new way for fans to experience characters more closely and express their individuality.

The “ZO&FRIENDS X CASE TIFY COLLECTION”, which was unveiled globally today (11th), consists of 43 tech accessories with artwork by ZOA (Joa), A&NE (ANN), AKI (baby), and ZAKI (self). The warm sensibility unique to ZO&FRIENDS, which conveys healing and comfort, meets Castify's tech accessories to provide fans with practicality and a new collection experience.

In particular, to celebrate the meeting between the two brands, this lineup includes a limited-edition ZOA doll key ring exclusive to Case TIFY with a scarf color change from the existing ZOA doll key ring and a C charm added to the center of the necklace, so I'm looking forward to it. The 3 travel lines (△ ZOA passport case △ ZOA multi-pouch △ ZO&FRIENDS travel folding bag) that will be showcased at ZO&FRIENDS 2nd POP UP at K-POP Square on the 19th will be available first on CaseTIFY.

Starting with this collaboration, the two companies plan to continue expanding the scope of the partnership by sequentially introducing various collaboration series using IPX's global IP portfolio, such as BT21, minini (minini), and SSEBONGRAMA (SSEBONGRAMA).

An IPX official said, “This partnership with Castify will be an important foundation for expanding IPX's character IP into fans' everyday experiences,” and “we plan to naturally expand the 'daily IP experience' by steadily introducing various IP lineups and new product formats based on the global competitiveness and creative synergy of both companies.”

Meanwhile, IPX will open 'ZO&FRIENDS 2nd POP UP' at K-POP SQUARE (K-POP SQUARE) Hongdae from the 19th to the 28th, and will present a pop-up with the concept of winter (ZoaFUL Winter), where people share warm comfort and become friends with ZOA even in the midst of a clumsy and imperfect day. This pop-up will be held simultaneously at K-POP Square Hongdae, Shinsegae Gangnam, Busan Shinsegae Centum City, and Suwon Starfield.