[Store Notice] Announcement on the opening of LINE FRIENDS L7 Hongdae Store and BT21 product sales

Dear Customers,

Thank you very much for your continuous support and love. 

We are pleased to announce that from 28 April 2018, LINE FRIENDS L7 Hongdae Flagship Store, our new flagship store in Seoul Korea, will start selling BT21 products. 

For your convenience and safety, please kindly refer to the below guidelines;


[Entrance & Operation]

Doors will be open from 11 AM, 28 April (SAT), on a first-come first-served basis for BT21 customers. 

  For those who are lined up but cannot be served due to lack of capacity, LINE FRIENDS staff will assist you on-site.

Due to safety issues, please refrain from queueing up in front of the store after business hours.

Operation Hours : 11:00AM – 10:00PM


[Product Sales]

BT21 products are ONLY available to customers who have BT21 purchase tickets

Purchase ticket will be handed out when you enter the store. 1 ticket will be given to each customer and this ticket will be re-collected at cashier.

Due to limited quantity of BT21 products, ONLY 1 product per character can be purchased. (Number of available items may change upon availability)

Purchase ticket CANNOT be re-issued and counterfeit, piracy and other activities may be subject to legal measures.


[Promotion & Events]

One BT21 character poster will be randomly given to all customers who buy BT21 products. 

A ‘BT21 POSTER SET’ WITH ALL 8 CHARACTERS will be given to customers who purchase more than \200,000 of BT21 products.

Promotion effective while posters last



-Address: L7 HONGDAE, 141, Yanghwa-ro, Mapo-gu, Seoul, Republic of Korea

-Map url : 

Once again, thank you so much to everyone who love and support LINE FRIENDS. We will always do our best to provide our customers the best service and experience.