LINE FRIENDS

We would like to inform you that BT21 product sales in Korea will resume temporarily, at LINE FRIENDS Itaewon store and Naver Smart Store (previously Naver Storefarm).

Please refer to the below for further details.

 

1. LINE FRIENDS ITAEWON STORE

 

[Store Operation & Entrance Rules]

BT21 products will be available for 10 days, starting from February 19 until February 28.

Doors open every day at 11AM, first come first served.

 

As you enter the store, you will be given a ticket. BT21 products are available to ticket holders only.

The tickets are needed in order to seperate BT21 and LINE FRIENDS customers so we kindly ask for your understanding.

Please return the tickets to the register at checkout.

 

[Product Purchase]

We have limited storage space in our store, so products may sell out early during daily operation hours. (Sold out products will be announced on-site)

There is a limit to the number of items you may purchase. Please check details on-site. 

LINE FRIENDS Itaewon store operation hours are 11AM-10PM.

※ Store locator :https://goo.gl/maps/K2ruJ9XkYfR2

 

2. NAVER LINE FRIENDS BT21 Smart Store (previously Naver Storefarm) http://smartstore.naver.com/linefriendsbt21

 

[Store Open & Product Release] 

There will be a total of 4 releases in consecutive order.

This is to ensure that all of our customers receive BT21 products in a timely manner so we ask for your kind understanding.

 

Product Release 

- 1st Drop : February 19 (Mon) 3PM KST

- 2nd Drop : February 21 (Wed) 3PM KST

- 3rd Drop : February 26 (Mon) 3PM KST 

- 4th Drop : February 28 (Wed) 3PM KST

 

[Product Purchase]

Purchase is limited to 1 item for each product, per account. 

Free shipping on orders of 30,000 KRW or more.

Products available at Itaewon Store and Naver Smart Store may differ.

 

The above guidelines are flexible and subject to change. 

In case any changes occur, details will be notified accordingly.

We greatly appreciate your understanding and cooperation.

 

We are doing our best to introduce a wider selection of products and provide you with the best customer experience possible.

Thank you so much, all BT21 fans!

 

LINE FRIENDS

 

 

 

 

 

 

Dear Customers,

 

Thank you very much for your interest and love. Today, approximately 10,000 customers visit LINE FRIENDS HARAJUKU STORE simultaneously, which was beyond our expection. We do apologize for the customers who had experienced inconveniences upon your visit.

 

Based on the police’s advices and customer feedback, some changes had made for the store operation policies. Please kindly refer bellow guidelines : 

 

As distributing purchase tickets on a first-come first-served basis can lead to safety risks for customers such as overnight waiting and others, we will distribute BT21 purchase tickets by lottery as we did today. 

 

- Daily limit : 2,000 people 

- Draw start time : 9 a.m. -  

- Draw location : Notice will be posted on official Twitter account (@ LINEFRIENDSinfo) at 8 a.m.

 

Even if you are in line or waiting in front of the store before 9 a.m., you are not eligible for the draw. Only those who are lined up at the designated location beginning at 9 a.m. are eligible for the draw. Please be aware you can not draw BT21 purchase ticket if you arrive later than announced time and number of participants are limited to 2,000 to avoid accidents with the crowd.

 

Once again, we would like to thank many customers who love LINE FRIENDS and do our best to give our customers a better service and experience. 

 

Thank you.

 

 

 

 

 

[Store Notice] For BT21 customers - Announcement regarding product sales in Japan (March 19)

 

Dear Customers,

 

We would like to inform you of guidelines on BT21 purchase tickets. Please refer to the below for further details.

 

- Daily limit : 1,000 people

- Draw start time : 9 a.m. - 

- Draw location : Notice will be posted on official Twitter account (https://twitter.com/LINEFRIENDSinfo) at 8 a.m.

 

Even if you are in line or waiting in front of the store before 8 a.m., you are not eligible for the draw. Only those who are lined up at the designated location beginning at 8 a.m. are eligible for the draw. Please be aware you cannot draw BT21 purchase ticket if you arrive later than announced time and number of participants are limited to 1,000 to avoid accidents with the crowd.

 

We consider customer safety as our top priority, and greatly appreciate your understanding and cooperation. We are doing our best to provide you with the best customer experience possible.

 

Thank you.

 

[Announcement of Changes in Sales Period of BT21 products at LINE FRIENDS HARAJUKU STORE]

 

Dear Customers,

 

Thank you for your interest and love for BT21 products. We would like to express our sincere apology for the day-to-day changes in our operations and for the inconveniences occurred to our customers.

 

Today we are advised from the police authorities that selling BT21 products at LINE FRIENDS HARAJUKU STORE is a major concern for the safety of citizens near Harajuku as over 10,000 customers visit LINE FRIENDS HARAJUKU STORE and wait around the area every day. Also, the Cherry Blossom season will hit its peak during this weekend, many domestic and foreign tourist would visit Tokyo. Hence, we regret to announce the changes in sales period of BT21 products at LINE FRIENDS HARAJUKU STORE for the sake of safety of our customers and citizens.

 

Please refer changed sales period below:

- Existing  : March 17 (Saturday) to March 25 (Sunday)

- Changed : March 17 (Saturday) to March 23 (Friday)

 

Please note that it is not allowed to enter the BT21 Special Zone (3rd floor) from March 24th. Once again, we offer our sincere apologies for not being able to fully respond to your expectations and we do promise to do our best to normalize BT21 product sales as soon as possible.

 

Thank you

 

 

We are very pleased to inform you about the launch of 'BT21 Artwork Zip-up Hoodie' in LINE FRIENDS Itaewon store and Naver Smart Store.

Please refer to the below for further details.

 

1. LINE FRIENDS ITAEWON STORE 

 

BT21 Artwork Zip-up Hoodie will be available for 8 days, starting from April 20 until April 27.

Products will be available to only 200 customers per day, first come first served.

We have limited storage space in our store, so products may sell out early during daily operation hours. (Sold out products will be announced on-site)

You may purchase only 1 item per each size.

LINE FRIENDS Itaewon store operation hours are 11AM-10PM.

※ Store locator : https://goo.gl/maps/EXjb27rUhLP2

 

 

 

 

 

2. NAVER LINE FRIENDS BT21 Smart Store 

 

Store URL : http://smartstore.naver.com/linefriendsbt21

 

BT21 Artwork Zip-up Hoodie sales will start on April 20, 11AM KST. (offer valid while stocks last) 

Purchase is limited to 1 item for each product, per account. 

Free shipping on orders of 30,000 KRW or more.

Products available at Itaewon Store and Naver Smart Store may differ.

 

The above guidelines are flexible and subject to change. 

In case any changes occur, details will be notified accordingly.

Don't forget to follow LINE FRIENDS STORE official twitter for latest updates and more information! 

https://twitter.com/LINEFRIENDSinfo

 

 

 

 

We greatly appreciate your understanding and cooperation.

Thank you so much, all BT21 fans!

 

 

LINE FRIENDS

 

 

 

 

 

 

 

 

 

 

 

 

 

Dear Customers:

We are grateful for your ongoing support of LINE FRIENDS.  As anticipated, LINE FRIENDS will formally launch the widely acclaimed BT21 product series in Taiwan at 11:00am, July 5^th, 2018, exclusively at LINE FRIENDS CAFE & STORE in Shin Kong Mitsukoshi Xinyi A11. 

 

Due to the popular responses received of BT21 product series sold in other cities around the world, we plan to sell as a limited time offer, with limited supplies. Please read the terms and conditions carefully for all purchases relating to BT21 listed below. In order for our customers to have a pleasant shopping experience in a safe environment without too much crowd, rules regarding to entry and session time will apply.  Customers will be asked to line up at specified location, and a limited quantity of tickets and a limited line-up gift will be issued to keep the number of entries controlled.  Customers must have a “BT21 Shopping Area Ticket” in order to enter, in an orderly manner as per instructed by site staff.  The“BT21 Shopping Area Ticket” will be issued according to the rules listed below:

 

For Fans and Customers of BT21:

 

BT21 Area Entry and Shopping Arrangement (Taiwan-only Limited Packages will be available between 5^th and 9^th of July)

 

Date:  July 5^th , 2018 (Thursday) to July 9^th , 2018 (Monday)

Session time: starting at 11:00am, each session is 30 minutes. The total shopping time is 20 minutes (including entry and  checkout). Adjustments to entry and shopping time will be made according to actual situation.

Daily customer limit:  Estimated 300 people, adjustments to entry will be made according to actual situation.

 

“BT21 Shopping Area Ticket” issuance time: 9am daily near the North Entrance at Shin Kong Mitsukoshi Xinyi A11 (Near LINE FRIENDS Store)

 

 “BT21 Shopping Area Ticket”: each ticket is valid for one person, one ticket is issued per customer, no additional ticket will be given. No ticket will be issued for children under 140cm of height. The Entry Ticket will not be issued before 9am, July 5^th. To avoid potential risks and disturbance of orders and other customers, we strongly advise no queuing outside of the A11 building at evening of July 4^th.

 

Terms and conditions for BT21 merchandise:

1.     For “Taiwan-only Limited Package”, each ticket is limited to buying two of any characters (each package comprises one 42-cm cushion, a passport case, a gel pen, a plush head key chain, and a B5 notebook).  400 Limited Packages are available per day. The quantities of each character are subject to availability. No additional Limited Package will be offered on the day once the Limited Package are sold out.

 

2.     Up to eight BT21 cushions(available in 30cm and 42cm sizes) can be purchased with each ticket, with no repeats of each character of the same size.  (For example:  a ticket holder may purchase one 30cm TATA cushion and one 42cm TATA cushion, but a ticket holder may not purchase two 30cm TATA cushion. )

 

3.     Other than limitations stated above, a ticket holder may purchase up to eight items of each product category, with no more than three  of the same character for that given category. The total purchase must not exceed 50 items (excluding Limited Package and cushions)  (For example, for pens, a ticket holder may choose to buy 3 of TATA, 3 of RJ, and 2 of CHIMMY, which amounts to a total of 8 pens)

 

4.     Up to five BT21 plastic bags can be purchased with each ticket.

 

5.     All merchandise is in limited quantities, only while supplies last.

         

6.     Each visit to BT21 area must be finished according to the limited shopping time and date as specified on the ticket. Failure to comply the given date is considered abandonment.  Ticket holders must be present at the waiting area (located at the North Entrance of Shin Kong Mitsukoshi Xinyi A11), where our site staff will call out numbers in order, with no exceptions given to entry rules. Adjustments to entry of daily customer will be made according to actual situation.

 

7.     The BT21 Entry Ticket must be shown and submitted to the register clerk during checkout.  The ticket is invalid for purchase if lost or unrecognizable.

 

8.     Please keep the environment tidy and low of noise during this period.  Customers must follow instructions provided by the site staff and refrain from causing any disturbance to other merchants or shops.

 

9.     The right to purchase will be cancelled for any behaviours that disturb other customers or shops/merchants.

 

10.  To protect customer right, please keep an orderly manner and follow instructions given by site staff. Do not leave the queue for any reason, or expect to leave any personal object behind as your queuing behalf. LINE FRRIENDS reserve the right to remove such objects and revoke the right to purchase or get the “BT21 Shopping Area Ticket.

 

11.  In order to protect the safety of consumers, the BT21 series merchandise sales will be cancelled and postponed immediately in case of typhoon or force majeure. The latest news will be published on the Facebook fan page of LINE FRIENDS Taiwan official.

 

12.  After July 9^th , 2018, the following sales will be arranged according to the actual situation with further notice.

 

13.  Should any disputes arise, LINE FRIENDS reserve the right of final interpretation.

 

LINE FRIENDS  STORE Area

Business hour: opens at 11:00 daily, closes at 21:30, or 22:00 the day before a public holiday.

Queue arrangement:  another dedicated LINE FRIENDS area will be setup for shopping.

 

Customer safety and a pleasant shopping experience is our priority.  We wish for your understanding and cooperation. We’d like to think you again for your love of LINE FRIENDS. We shall bring the best of shopping experiences for our customers.

 

LINE FRIENDS

 

 

 

 

 

 

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Thank you for your continuous love and support for LINE FRIENDS and BT21. 

We are pleased to announce that the first LINE FRIENDS Pop-up store in the west coast will open in Hollywood, LA on the 27^thJuly, 2018. 

 

[Entrance & Operation]

- Opening Date & Hour: 12:00 PM – 10:00 PM(PST) on July 27, 2018

- Location: 6922 Hollywood Blvd, Los Angeles, CA 90028  

**Except the store opening day, the store operation hours are Mon-Sun 10:00 AM – 10:00 PM(PST)

 

[Admission Policy] 

- To provide a safe environment and pleasant experience, we will distribute a store admission ticket to each customer on a first-come-first-served basis.

- Admission policy is subject to change depending on the circumstances.  

- Admission is ONLY allowed for the ticket holders and the ticket must be returned before entering the store.

- The ticket will be distributed 2 hours prior to the opening to minimize the potential risk of an extreme crowd. Please do not arrive any earlier.

- The ticket is valid for the day of the admission only.

- Quantity limits may apply on BT21 purchase depending on the availability of the products.

- The ticket CANNOT be re-issued, and counterfeit or piracy is not allowed. 

- Re-entry will not be allowed.

 

[Opening Day Promotion & Events]

- On the opening day, one BT21 Balloon will be given to all ticket holders in the line-up.

- One random BT21 Character Poster will be given to all customers who purchase BT21 products.

- The promotion will remain effective while the gifts last.

 

We will do our best to provide customers with fun and happiness. 

Thank you.

​

LINE FRIENDS​

All the Roy Wang (王源) fans out there! Get excited! 

Roy6 created by Roy Wang is coming to NYC!

We are so thrilled to announce the exclusive launch of ROY6 at LINE FRIENDS store in Times Square. 

Join the big celebration on November 17, 2018. 

 

About ROY6

ROY6 is a character brand created by Chinese Pop-music artist Roy Wang, in collaboration with global character brand, LINE FRIENDS. 

As the first FRIENDS CREATORS project in China, Roy Wang participated in every step, starting from initial sketches and storytelling to product planning. 

For more information, please visit our website at: linefriends.com/roy6

 

[Time& Venue]

- Opening Date and Time: 10 am on November 17, 2018 

- Location: LINE FRIENDS New York Times Square store (1515 Broadway, New York, NY 10036)

- Map: https://lin.ee/hmsknPs/fstw/NYC/map

 

[Admission Policy] 

- On a First-come, First-served basis.

- Quantity limits may apply on ROY6 purchase depending on the availability of the products.

- Admission policy is subject to change depending on the circumstances.  

 

[Opening Day Promotion]

- On the opening day, one ROY6 Balloon will be given on a First-come, First-served basis.

- One ROY6 Character Poster signed by Roy Wang will be given to all customers who purchase ROY6 products.

- One random ROY6 Character Tattoo Sticker will be given with any purchase.  

- The promotion will remain effective while the gifts last.

 

Look forward to meeting you at the Launching event of Roy6 in NYC. 

 

LINE FRIENDS AMERICA​​