- IPX and BT21's 'Born to Dance' campaign of BT21's dancing machine “MANG (Network)” expanded globally, including in the US, Japan, China, and Thailand... The release of MANG's new story, which finally takes off her mask and presents a dance stage in her true form, inspiring 50 million Unistars around the world

- In addition to the main video showing MANG's solo performance, she also opened a pop-up at LINE FRIENDS Square Myeongdong and launched products such as plush and key rings... Participated as a special guest at the Seoul Forest Jazz Festival where global musicians participate, and had a great time with many Gen Z

- Expectations are gathered for the box office, including MANG's dance challenge, and leaders of the famous dance crew YGX “Deggie,” “Donnie,” “Hyun Se,” and “Rico” by Royal Chumps will also participate.

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[October 15, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) announced on the 15th that it is running a 'Born to Dance' campaign with a moving story where the world-popular character IP “BT21” “MANG (Network)” takes off his mask and presents a dance stage for the first time.

This campaign is inspiring 50 million official supporters of UNISTARS (UNISTARS) around the world by telling the story of MANG's courage and growth in finding their true self through dance. In particular, on BT21's official YouTube channel on the 10th, MANG, who was wearing a mask for fear of other people's eyes, released a video showing the story of taking off the mask and standing on stage as your true self, taking the courage of her teacher's advice to “Don't meet other people's standards,” which has aroused the sympathy and support of many Gen Z people.

Along with the campaign video, IPX also announced a dance challenge where you can enjoy MANG's dance together. On BT21's official social media channel, a video of MANG's dance challenge showing her high level of dance skills while wearing a black jacket and fedora was released, and it is highly anticipated that famous dancers such as YGX's Degi, Donnie and Loyal Chumps's Hyun Se, and Rico will participate following the enthusiastic response from Unistars around the world. Also, MANG participated as a special guest at the 'Seoul Forest Jazz Festival' held at Seoul Forest on the 12th and 13th, and had a great time with a surprise encounter with the audience and a dance challenge.

Meanwhile, IPX has been running a pop-up store at LINE FRIENDS Square Myeongdong since the 15th as the theme of this campaign, and has received a good response by launching various products such as plush, mini key rings, and costume closets. In addition to this, you can also find special exhibits such as a photo zone that recreates MANG's dance stage, and a message of support for MANG written by J-Hope (j-hope) himself. This campaign is also being held in the US, Japan, China, and Thailand to visit Unistars from around the world.

Unistars, who heard the news of the campaign, said, “I can't forget the moment MANG takes off his mask and stands on stage with people's cheers,” and “Why are Wave and Backstep so high quality? After all, it is recognized as the King of Dance”, “MANG doing the dance challenge is so cute! There were responses such as “It makes me want to participate even if I'm a dancer,” and “I should buy a MANG key ring with a fedora from a pop-up and use it during the dance challenge.”

BT21 is a character IP created as a collaboration between IPX and BTS (BTS) members, and continues to present “BT21 Universe (UNIVERSE),” which captures BT21's past, friendships, and dreams, and has grown into a global character IP that communicates with the MZ generation. Since the time of character development, BTS members have directly participated in the entire production process from initial sketch to setting, taste, and values, and have received enthusiastic support from Unistars around the world for their strong worldview incorporating character characteristics and narratives.