- IPX (formerly LINE FRIENDS), the global IP business development of “DINOTAENG (DINOTAENG),” which is rapidly emerging among the MZ generation in Korea as a character... Starting in Korea, it will be introduced in Japan and Greater China in the future

- Plans to meet fans around the world with vibrant stories based on IPX's IP business expertise and creative capabilities, which have enthralled a fandom of 40 million characters around the world... Announcing products, retail, licensing and collaborations, content businesses, and various partnerships

- Providing diverse IP experiences through global business development with promising domestic IPs such as IPX, JOGUMAN (JOGUMAN), Sealook, and Mysterious Apartment

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[May 16, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) is developing a global IP business for “DINOTAENG (DINOTAENG),” a quokka character living in the town of Marshville (Marshville), which is rapidly rising in popularity among the MZ generation in Korea.

Dinotan is an IP that has a strong fandom among the MZ generation for its charming story of quokka, friends, and family, where the biggest goal is to find the best marshmallows. Content that captures Dinotan's unique worldview and sensibility centered around Quokka (Quokka), who likes to play and prank, and BOBO (BOBO), who always chases by the side while wondering what quokka does, won the sympathy of the MZ generation, and collaborated with famous brands such as CASETiFY (CASETiFY), Innisfree, and SPAO.

The partnership with IPX was a meeting between the two brands on the occasion of the 'Quoakka in School DINOTAENG (Quoakka in School DINOTAENG) Pop-up (Quoakka in School DINOTAENG) pop-up, 'which opened exclusively at LINE FRIENDS Store Gangnam in February. It is attracting attention for expanding and supporting the IP business of Dinotin characters, which have established a presence in Korea based on IPX's global IP business know-how and creative capabilities built up over 10 years.

In the future, IPX plans to grow into a global IP by introducing DinoTang IP not only in Korea but also in Japan and Greater China with IP business expertise that has grown LINE FRIENDS, BT21, and TRUZ into global IPs and competitiveness in overseas online and offline businesses. In the future, we will meet more fans around the world with a more diverse product lineup as well as an expanded IP business including retail, licensing and collaboration with famous brands, and content business.

An IPX official said, “We decided that DinoTang IP, which is famous for its unusual character Quoca, has a strong worldview and a warm story that anyone can relate to, so we came together because it has sufficient potential to grow into a global IP,” said an IPX official. “As we are developing a global business with promising domestic IPs such as Joguman, Sealook, and Mysterious Apartment, we will continue to provide a special IP experience that can be enjoyed by fans of all ages beyond the MZ generation.”