- IPX celebrates “Brown Day” on August 8, the birthday of “BROWN (BROWN),” which has been loved by MZ generations around the world for a long time, and will open an exclusive pop-up at LINE FRIENDS Square Myeongdong until the 21st

- Set up a special space for fans who love Brown... Providing plenty of things to do to celebrate their birthdays with fans, such as the first Mega Balloon Brown, an illustrated photo zone with various charms of Brown, and the re-release of LINE FRIENDS's original edition that brings back memories

- A total of 9 special animation series commemorating Brown Day released on the official YouTube... The lovely love story of the century couple “Brown and Connie” evokes the stormy sympathy of the MZ generation, such as “Cooking King Brown,” “Connie's Diet,” and “Driving Is Hard,” and brings fun and fun

[August 8, 2024] Digital IP entertainment company IPX (formerly LINE FRIENDS) held “2024 BROWN DAY (BROWN DAY)” for Brown only at LINE FRIENDS Square Myeongdong on the 8th to celebrate the birthday of “BROWN (BROWN),” which has been loved by fans around the world for a long time due to its eum geun jin expression and lovely reverse charm.

IPX organizes an online and offline celebration with fans around the world to celebrate “Brown Day” on August 8 every year. This year, “2024 Brown Day” will be held at LINE FRIENDS Square Myeongdong, showcasing the first Mega Balloon Brown, an exhibition of artwork showing various aspects of Brown, and the re-release of LINE FRIENDS's original edition, which has been very well received by fans who love Brown and many tourists who have visited Myeongdong.

When entering the 2nd floor of LINE FRIENDS Square Myeongdong, visitors are first greeted by a cute mega balloon brown with his face sticking out, and on the staircase wall, various artwork frames that make a smile, such as Brown, who has transformed into a marine boy, and Brown, which shares a friendship with Sally Leonard, catch the eye. Also, Brown greeting fans, and the media zone where videos introducing Brown are screened, and the receipt camera are crowded with visitors who want to take certified shots.

In addition to this, LINE FRIENDS original editions such as Brown, Connie, and Sally in the early days, which were loved by fans, have been re-released to stimulate fans' memories. You can find plush and plush keyrings that reflect the sweet appearance of Brown and Connie going on a date, and there is also a space where fans can draw their own Brown, so they are attacking the tastes of Brown fans with a variety of fun things to enjoy with Brown and celebrate their birthdays.

In particular, in commemoration of “Brown Day,” IPX added meaning by releasing the “LINE FRIENDS STORY (LINE FRIENDS STORY)” anime series about the love story of “Brown” and his girlfriend “Connie” on its official YouTube channel (go to @LINEFRIENDSofficial). It consists of a total of 9 episodes, including “Cooking King Brown,” “Connie's Diet,” “Driving Is Hard,” and “Tough Guy,” and “Tough Guy,” and the lovely love story between Brown and Connie unfolds, and has gained a storm of sympathy from the MZ generation.

Fans who received the news said, “I'm the only person waiting for Brown Day in August... I'll run to Myeongdong right after work!” , “Once upon a time, it was Brown Plush... I didn't want to buy it!”, “Brown and the Sally doll, who politely gathered their hands, are so cute”, “I took a picture with Brown, who appeared by surprise after going to the pop-up, and got a Brown friendship card that I can use until next year!” I left various reviews, etc.

Meanwhile, in commemoration of “Brown Day” on August 8 every year, IPX holds a special Brown Day with local fans not only in Japan, but also in Japan, China, Taiwan, Hong Kong, and Thailand. This year, fans were invited to enjoy the sunset with Brown at the Raffles City (North Bund Raffles Plaza) shopping mall located in the center of Shanghai, China, and held a birthday party on the ferry with Brown fans on the evening of the 8th in Hong Kong.