- 'Seoul Spring Festival' with IPX's globally popular characters LINE FRIENDS (LINE FRIENDS) and LINE FRIENDS minini (LINE FRIENDS minini)... 7m super large Brown (BROWN) and 4m Minini (lenini) Gwanghwamun Square certified shot spots and went viral

- Brown, Connie, Sally, and Minnie appeared in a special video of the opening ceremony of the K-pop show 'Seoul Wonder Show'... Spread the appeal of Seoul around the world through big screens at major landmarks in Seoul and Times Square in New York

- On the evening of the 5th (Children's Day), 1,200 drone lights will transform into LINE FRIENDS characters at Hangang Park in Ttukseom... Suimunjang Brown, Sally who visited Namsan Tower, and Minnie's feast of light with music

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[May 2, 2025] Digital IP Entertainment IPX (formerly LINE FRIENDS) successfully unveiled the 'Seoul Brown' project with original characters from the globally popular IP LINE FRIENDS (LINE FRIENDS) and LINE FRIENDS minini (LINE FRIENDS minini), announcing the spectacular start of the '2025 Seoul Spring Festival'.

A special animated video featuring BROWN (BROWN), CONY (CONY), SALLY (SALLY), and Minnie was screened at the 'Seoul Wonder Show', which announced the opening with a large-scale K-pop performance on the 30th. This video, which captures the appeal of Seoul where tradition and modernity coexist with IPX's unrivaled creativity, can be found not only at the opening ceremony, but also at major Seoul landmarks and public transportation, the Shinsegae Head Office Media Facade, and LINE FRIENDS New York Times Square Store. LINE FRIENDS characters with a global fandom attracted global attention by showcasing special moments combined with the charm of Seoul on large screens in Seoul and New York.

“Wonder Plaza” at Gwanghwamun Square, which is open until the 6th to celebrate the Golden Week holiday, is greeted by a 7-meter-large “Brown” and a 4-meter “Minnie Lenini” megaballon, each standing as a synstealer with a strong presence. The loveliness of Brown wearing a retro-style 'Seoul' t-shirt and Lenini, who enjoys music while wearing headphones, permeates Gwanghwamun Square, the representative landmark of Seoul, and the scene is becoming crowded every day as they try to capture this scene on camera. Brand booths and various events are held at Gwanghwamun Square's 'Wonder Plaza' to catch the footsteps of global tourists who want to carry souvenirs related to 'Seoul'.

The response from visitors was also overwhelming. “It's a very large brown one wearing a Seoul t-shirt! Various responses have continued, such as “After all, the bigger Brown is, the cuter it is,” “I came to Gwanghwamun for a spring trip, and I really felt the spring energy by leaving a certified shot with Brown and Lenini,” and “I wanted to buy a souvenir, but I was able to buy a Brown Seoul Edition lucky bag.”

IPX will also participate in the “2025 Han River Light Show (Drone Light Show)” to be held at Hangang Park in Ttukseom on the 5th, and more than 1,200 drones will perform a feast of light under the theme of 'Seoul Festival Night'. Starting with Suimunjang Brown, who appeared with Cheongsa Lanterns, Sally who appeared at Namsan Tower to announce spring, and Minnie, who appeared with music that evokes an inner dance, adorn the night sky of the Han River. The drone performance, which captures the special moments of LINE FRIENDS friends, will be held from 8:30 this evening. IPX captivates family visitors for the Golden Week holiday and takes the lead in promoting the appeal of Seoul, which has become the stage for a huge spring festival.

Meanwhile, the 'Seoul Spring Festival', which will be held until the 6th, is the biggest festival in Seoul where you can experience the diverse charms of Seoul, and is a comprehensive cultural and tourism festival held in Seoul, the capital of Korea, the center of K-content and K-culture loved by people all over the world.