- IPX develops 'Genshin minini' IP business through a strategic partnership with global game company Hoyo Bus... As part of this, 'Wonshin Minini' pop-up opened for the first time at LINE FRIENDS STORE Gangnam on the 25th, and was open from the first day

- “Genshin Minnie” reinterprets the characters in the game “Genshin” with IPX's creative appeal and is reborn with a cute and brave charm... Genshin's mascot “Paimon” and 7 characters from the Inazuma region in the game famous for the Land of Lightning revealed

- It is a space where you can meet the world view of “Wonshin Minini,” which crash-landed in the center of the city, and decorated a pop-up space with an Inazuma theme, providing an immersive feeling as if you were in a game... Inazuma Street Shop photo zone, photo time with Wonshin character costume players, and many other things to do to take certified shots.

- Stimulate fans' desire to collect with a diverse product lineup of Wonshin Minnie and Wonshin's original characters, such as collectible figures, plush key rings, plush, and water gloves

- IPX provides a variety of IP experiences outside of games, encompassing not only game fans but also fans who like character IP with original character IPs reborn with cuteness based on IP expertise and creative abilities built around the world

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[September 25, 2024] As part of a global partnership with the global interactive entertainment brand “HoyoVerse (HoyoVerse),” digital IP entertainment company IPX (formerly LINE FRIENDS) announced that it successfully opened a “Genshin Minini (Genshin Minini)” pop-up where you can meet new character IPs from the open world action RPG “Genshin Impact (Genshin Impact)” game on the 25th.

The official character “Wonshin Minnie,” which was created by reinterpreting the IP of Wonshin's original character as an IPX creative, features a cute appearance with a small yet brave charm. “Genshin Minini,” which was released offline for the first time, consists of Genshin's mascot “Paimon” and 7 characters from the Inazuma region (Raiden Shogun, Kamisato Ayato, Kamisato Ayaka, Yoimiya, Sangonomiya Kokomi, Kaedehara Kazuha, and Taromaru). It is expected that it will captivate not only existing game fans but also fans who love the characters with its unique worldview and cute appearance that suddenly became smaller and crash-landed in the city center.

This pop-up, which runs until October 9, has attracted many fans since the first day of opening, with a photo zone where you can experience it firsthand beyond the game area. Entering the first floor, the main photo zone, which delightfully depicts “Wonshin Minini” riding the subway to see the human world and leading to a pop-up, catches the eye. On the 2nd floor, a photo zone where you can take pictures with “Wonshin Minnie” in the background. The players made a surprise appearance, and crowds of fans gathered to take certified shots with them. In addition, various products such as Wonshin Minnie Plush wearing an Inazuma costume, and a Kore hand fan with the Kaedehara Kazuha Wind icon, as well as collectible figures, plush key rings, and water gloves, aroused the desire of many fans to collect them.

Fans who visited the pop-up said, “It really looks like they came to Inazuma in the game... I have to take certified shots with the photo zones on the 1st and 2nd floors, and the cosplayers,” and “Wonshin Minnie, who crash-landed in the city center... I really welcome you to our world!” She left various reviews, such as “The Wonshin Minini doll wearing an Inazuma costume is a favorite sniper,” and “Raiden Shogun Minini is smaller but doubles as cute as it is.”

Meanwhile, based on a partnership with Hoyo Bus, IPX will not only be showcasing Minnie characters from new regions within Wonshin every year, but will also expand global business in major countries and regions such as Japan and Taiwan to meet fans around the world.