- First official collaboration with IPX and SM to develop NCT DREAM IP business... New character IP 'Dreamiez (Dreamiez) 'unveiled

- Comprised of 7 types created by NCT DREAM members themselves, from character appearance to name, personality, and worldview... Simultaneous online pre-order sales in Korea, Japan, and China until June 4

- Second meeting following the pop-up album commemorating the release of NCT DREAM's 4th album 'DREAMSCAPE', which was unveiled at LINE FRIENDS Square Shrine in November of last year... A collaboration with SM was completed to further strengthen its position in the K-pop-based character IP business

[June 2, 2025] Digital IP entertainment company IPX (formerly LINE FRIENDS) is collaborating with SM Entertainment (hereafter SM) to develop an 'NCT DREAM IP Official Product Business' collaboration, and as part of this, it is introducing a new official collaborative character IP 'Dreamiez (Dreamiez) 'created with NCT DREAM.

This collaboration is the second meeting between IPX, which has unique IP business know-how with unrivaled creative capabilities and IP business expertise built up over about 10 years, and K-pop representative group NCT DREAM, and it is likely that fans around the world will once again continue to be very interested. In November of last year, both companies opened a pop-up album at LINE FRIENDS Square Shrine to celebrate the release of NCT DREAM's 4th album “DREAMSCAPE.”

IPX is expected to further strengthen its position in the K-pop-based character IP business through this collaboration with SM.

IPX unveils for the first time the official collaborative character IP 'Dreamz', which was created in collaboration with NCT DREAM. Dreamies is a character IP that reinterprets the unique personalities and moods of NCT DREAM members with IPX's unique creatives, and consists of eong (ae-on), jjun (), jjed (), jjopoo (), kkyuping (ping), lemyo (mystery), and bamjji (bamjji). From the ideation stage, the members of NCT DREAM directly participated in the overall production, as well as the character's appearance, name, personality, and taste settings, and showed special affection. Dreamies is another signature of NCT DREAM, and beyond music, it will continue to communicate with fans in a new way in everyday life.

In commemoration of the launch of the Dreamys IP, a product consisting of a Dreamys doll with nametech written by the members themselves and a Dreamys ID card containing each character profile created by the members themselves will be officially released, and pre-order sales will be held through LINE FRIENDS Square online stores in Korea and Japan and LINE FRIENDS China's official mall until the 4th. IPX will also operate a Dreamys pop-up store in the future.

Meanwhile, SM's 7-member group NCT DREAM has expanded its spectrum once again by showcasing deeper musical colors through “DREAMSCAPE,” composed of Mark, Lun Jun, Geno, Haechan, Jaemin, Chen Re, and Ji Seong, and is about to release a new full-length album in July. Also, the fourth solo concert 'THE DREAM SHOW 4: DREAM THE FUTURE' will be held at Gocheok Skydome in Seoul from July 10 to 12. This performance also sold out all seats at the same time as tickets were opened, proving once again their strong status and power as a leading K-pop group.

An IPX official said, “As interest in K-pop is growing day by day in Korea as well as overseas, IPX is continuing to expand its K-pop-based IP business through strategic collaboration with major domestic entertainers, including SM,” and “IPX plans to further strengthen its position in the global IP market by playing a central role so that the character IP business based on K-pop artists can gain competitiveness in the global market in the future.”